Meet the new ally to take care of your skin, hair and nails this summer

We launch to the market a new product designed exclusively to recover the damages caused by the sun and the pool. Discover Geneo Beauty and enjoy the beauty and health of your skin, hair and nails all summer.

With the arrival of summer, our skin, hair and nails are exposed to external agents that harm their appearance and health. Prolonged exposure to the sun and chlorine from swimming pools are the main harmful factors of this season of the year.

On the skin, an excess of sun exposure can cause the appearance of spots, some potentially serious such as melanomas, burns and premature aging. Prolonged contact with pool chlorine produces irritation and dryness in this organ of our body.

The hair is covered by a layer of lipids and water that protects it. Both the sun and chlorine deteriorate this layer, causing the hair to dehydrate, lack shine and be more brittle.

In the case of nails, the protective surface layer is damaged by the action of sunlight, causing dehydration in it. Chlorine causes color changes, dryness and easy breakage.

The importance of healthy eating

For the care of the skin, hair and nails, correct feeding is very important. This must be varied and balanced, with a great contribution of vegetables and fruits, which contain numerous vitamins and minerals for their care. They are rich in antioxidants and fight free radicals that negatively affect their appearance and health.

A complete diet helps maintain a healthy skin, hair and nails, but often it is not enough and it is necessary to incorporate an extra contribution of compounds that contribute to their care. L-cystine, hyaluronic acid, resveratrol and coenzyme Q10 contribute to comprehensive care, collaborating in the prevention of premature aging and maintaining a healthy and lush appearance.


Cystine is a sulfur-containing amino acid that is made up of two molecules of cysteine. It is part of the skin, hair, bones and connective tissue.

Sodium hyaluronate

Scientific information indicates that its main function is to act as a tissue lubricant (tissue), in addition to helping to reduce the desquamation of dry and damaged skin, hydrating the skin, increasing its volume and density, thus minimizing wrinkles and the aging of it.


Numerous studies show that resveratrol has a powerful antioxidant activity helping in the elimination of free radicals and prevention of premature aging, thus contributing to the maintenance of a healthy organism.

Coenzyme Q10

Scientific studies show that coenzyme Q10 endogenously synthesized in the skin decreases with age. The oral administration of CoQ10 increases the level of epidermal CoQ10, and is considered to have energizing and antioxidant actions in the skin cells, mainly against the aging of the same and especially prevents the appearance of wrinkles.

Healthy skin, hair and nails

Natufarma launches a new product from the Geneo line, BEAUTY, a unique combination of these elements that, together with the addition of vitamins and minerals, contribute to the care of skin, hair and nails.

Beauty is added to the well-known Geneo Piel Saludable, a dietary supplement based on hydrolyzed collagen and coenzyme Q10, compounds that provide a healthy structure to the dermis, help to maintain its firmness and elasticity, giving a more youthful appearance to the skin. Two products that complement each other to contribute to the health and beauty of skin, hair and nails.

Sources: actasdermo.org; jddonline.com; ncbi.nlm.nih.gov; onlinelibrary.wiley.com; sciencedirect.com; ncbi.nlm.nih.gov; doi.org; researchgate.net; researchgate.net; efsa.onlinelibrary.wiley.com; mdpi.com